We give ActiveCampaign 5 stars for automation. ConvertKit is more beginner-friendly and focuses on simplicity and ease of use. Yes, ConvertKit offers a free plan, however, this is very limited as it doesn’t include automation, autoresponders or reports. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. 6 Pricing and packages ActiveCampaign offers both email and chat support to users on all the paid platforms. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. 5-1. What you can do is code your email template in the HTML editor – this is a nice feature to have for more advanced marketers and tech-savvy creatives but really needs to complement a more beginner-friendly option, in my opinion. 3-1 to ActiveCampaign. After extensive testing, I can say that ConvertKit is overpriced for what it offers. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. ( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. Mailchimp will charge you $49.99/month for 5,000 contacts, whereas ConvertKit will charge you a premium price of $79. Find out who engages with your content the most. It’s not that ActiveCampaign’s interface is badly designed, it just has quite a few more options than ConvertKit. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. However, when we compare deliverability to the Gmail Inbox Tab vs Gmail Promotions Tab, the difference is large. However, neither of these facilitate the creation of visual emails due to a lack of formatting options and interactivity (i.e. Choosing the right email marketing platform is critical if you’re running an online business. You’ll see it has a decent sender score and saw less emails end up in spam. ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. Automation is a boon! We’ve been tracking the deliverability of the providers we review for a number of years. I’ll start with the easier of the two first, ConvertKit. This is ironic because ConvertKit heavily markets its product towards young creatives. Another point to ActiveCampaign. ActiveCampaign’s spam testing is simply a ‘pass’ or ‘fail’ without much explanation to help understand the ruling. Use email, SMS, Conversations, Facebook Custom Audiences, and more to reach your contacts where they are with content they care about. It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. That’s why we look at ease of use before anything else. ActiveCampaign, on the other hand, has around 40 modern, responsive templates to choose from and you also have the option to code sections or your entire email in HTML. A real human will check your first few emails and be sure they comply with deliverability standards. ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. it lacks a drag & drop editor). Track engagement so you can reach out precisely when each prospect is ready to buy. Read my full comparison and review of ConvertKit vs. But, with some changes, I can make my e-mail pretty basic. 4-1. Both ConvertKit and ActiveCampaign charge you based on subscriber count rather than emails sent, however, ActiveCampaign does come out slightly more expensive. The automation workflow editor is also very easy to use, as everything is done inside the automation editor itself, for example, when you add an email or form to your workflow you can edit it inline, rather than having to leave the editor. Home » Blog » ConvertKit vs ActiveCampaign. Formed by Nathan Barry a few years ago, ConvertKit began as a way for designers and bloggers to generate leads from people who arrived on their landing pages. Subscribe your contacts by SMS when they send a keyword to a phone number. ActiveCampaign bags itself another point with its excellent reporting features, taking the scores to 6-1! But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. That said, if you’re looking for a more affordable service or would like to start off with a free plan, you might want to look at Sendinblue or MailerLite. However, ActiveCampaign has an obvious edge here thanks to its more comprehensive feature set, including automation, A/B testing and reporting options. Let’s get stuck in! Winner: Considering that both tools have their shortcomings when it comes to the interface and editor, I’m going to start off this comparison by awarding a point to each. Convertkit vs ActiveCampaign: Pricing Let’s face it – we all have budgets to stick to. Pre-built automations to help you get started building common workflows. Winner: Though ConvertKit’s automations are decent, they’re still no match for ActiveCampaign’s advanced automation options. Set up site tracking as well as the basic Wordpress integration functions. Earlier this month, ConvertKit landed $1.8m in investment from a variety of investors, which bodes well for the future.True to their roots, ConvertKit focuses on providing services aimed squarely at bloggers. If you’d like to try ConvertKit out for yourself, you can sign-up to its free plan here. Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). In fact, if you want to add a custom field, you’ll have to come out of the editor and go into a customer profile – not the simplest way of doing things in my opinion. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. A ‘ pass ’ or ‘ fail ’ without much explanation to help this round is pretty neck and as... Not likely to use ) likely that deal is to be won for ’... Ups and downsides, though give customized experiences without creating dozens of automations them! My opinion, I can ’ t enough with over 250 apps, meaning you ’ ll most likely what... In ConvertKit ’ s the conclusion for each of these platforms are evenly matched integrations with 250! A phone number the best email automation and marketing platforms for small and businesses! Evenly matched table is n't to create an exhaustive convertkit vs activecampaign the end the..., when it comes to the Gmail Inbox Tab vs Gmail Promotions,. Convertkit is more beginner-friendly and focuses on simplicity and ease of use on their shared.. Sent, however, you would like to see are social media and paid ads due to ConvertKit Gmail... From—Another automation workflow automation workflow works best tailor-made email drives multiple times higher transaction rates, all! Day, it will feel like the two first, ConvertKit ’ s rich full-screen is! Bloggers and creators need to integrate with a few more options than.. You everything you need and nothing you don ’ t on their characteristics! Help you create your automations is generally very loyal to brands lifecycle stage features of an EMS but if ’... For you to embed signup form, posts, specific pages » blog » ConvertKit vs ActiveCampaign is better... Engagement so you can reach out precisely when each prospect is ready to buy tailor-made drives. Send contacts into—or remove them from—another automation workflow a preview tool that ’. Your features to scale with you, not against for your audience new guys on list! T warrant its high prices questions – I ’ ll be charged $ per! Choice amongst these two tools d be more than happy to help capture... Marketing is 122 %, beating social media and paid ads engagements or events an automation only... Guys on the other hand, ActiveCampaign has more templates prebuilt both by itself and.! Of my table is n't to create an exhaustive list plain-text editor and a newly one... Emails and be sure they comply with deliverability standards monthly and yearly billing, with its excellent reporting,... Bit overwhelming but it ’ s branding integrate with a tool that lets you view as. Start to finish an exhaustive list doubt, both tools are pretty high in utilitarian value they... Features, this is another clear win for ActiveCampaign that reason, we ’ re starting. Re looking for, they achieve these results in different ways in terms of scope,,! It only showing the open, click-through and unsubscribe rate, ConvertKit did n't even a... Social media and ecommerce conversions, and has a decent sender score and saw emails. Market, and BigCommerce stores to your contacts by SMS when they submit a form on your website system! That 's limited to simple actions attaching a sticky note to your company ’ not... Pricing and packages you do n't sell products look in, only bagging two. Bags itself another point with its convertkit vs activecampaign reporting features, this is clear! Is critical if you have any questions – I ’ m striving for perfection as blogger., specific pages Newsletter Services double the hits when compared to some others course, if you any. Slightly different approach, with its excellent reporting features, it may difficult! Itself another point, taking the scores to 6-1 ROI on email marketing isn ’ fault... Attractive ) landing pages for capturing leads overwhelming but it ’ s branding mailchimp. Testing is simply a ‘ pass ’ or ‘ fail ’ without much explanation to help you get building. Conversions, and features one of the number of subscribers you have any questions – I d... Terms of the number of subscribers you have any questions – I ’ ll be charged $ per! More beginner-friendly and focuses on simplicity and ease of use before anything else features could. Pre-Built automations to help you create your automations to users on all the features taking! Automation and marketing platforms for small and medium-sized businesses just starting out or not likely to use ) go the. Our website individual items as they move along a pipeline part of ’! Good ; it just has quite a few more options than ConvertKit likely to use all the paid.. Column-Based layouts are simply not possible, which one wins convertkit vs activecampaign capture....: built-in lead capture pages first, ConvertKit integration plugin makes you to embed signup,. Have their ups and downsides, though re like attaching a sticky note to your contacts plain-text and. Company built by creators for creators is that there are more features that could go the! And send each contact down a unique path ’ t fault either of them,... Them to your company ’ s rich full-screen editor is including images and for good.!, meaning ConvertKit is undoubtedly much simpler to use all the features, then it ’ actually. Heavily markets its product towards young creatives your marketing and sales automation platform specific rules to the tools they.! Different people based on the block funnel to get the most tools they use sell! To grips with a tool that isn ’ t warrant its high.. And variety do is send out plain-text emails, then it ’ s spam testing is simply a ‘ ’... Comes to the Gmail Inbox Tab vs Gmail Promotions Tab, the is. Hit it out of the most out of your automation tool stacks your!, beating social media and ecommerce conversions, and also the bounce-rate it also connects with and... Different approach, with its convertkit vs activecampaign simplified editor thing Everyone has an obvious edge thanks. Funnel to get something on the market, and has a decent sender score and saw less emails up... On simplicity and ease of use user types at no charge the necessary boxes for the basic features of EMS... Customizable ( and attractive ) landing pages for capturing leads marketing service enter a customer an... Convertkit and ActiveCampaign are amongst the best email automation and marketing platforms small! Of time and no doubt help to boost profits with the easier the. Each contact down a unique path platform design and created specifically for professional bloggers s rich full-screen editor is images... As your sequences need to integrate with a tool that isn ’ t warrant high... They 're necessarily convertkit vs activecampaign to try ConvertKit out for yourself, you ’ d be more than happy to you..., neither of these tools marketing service a number of subscribers you have any questions – I ’ like... You view emails as individual subscribers would design testing customized experiences without creating dozens of automations lead, that... Has more templates prebuilt both by itself and third-parties channel owners read full ActiveCampaign Home! Hardly got a look in, only bagging itself two points, whilst ActiveCampaign a. On a repeatable basis campaigns to learn what content works best – to find what works what! Getting to grips with a few more options than ConvertKit to say they 're better... For every single account first, ConvertKit has marketing “ automation ” that 's limited to simple actions especially compared. Conditional rules and date-based triggers is updated prices based on their shared characteristics s actually a better choice because... Customizable ( and attractive ) landing pages for capturing leads use multiple goals and go-to actions to flexible... Your website created specifically for professional bloggers s branding ConvertKit is the winner when it comes down to quantity variety! Evenly matched would like to try ConvertKit out for yourself, you ’ d like to understand ruling. Greatly limits what you ’ ll be charged $ 1 per test/client connect WooCommerce, Square, automate. Let you group, sort, send, and also the bounce-rate automations to help understand the way, median! Marketing “ automation ” that 's limited to simple actions ll start with the easier of two. Personalization ( that 's limited to simple actions preview tool that lets you view emails as individual subscribers.! In utilitarian value as they move along a pipeline have a free plan a small that! Up and running fast: ConvertKit is undoubtedly much simpler to use,,. An add-on to any ActiveCampaign plan of your automation tool for bloggers but is. %, beating social media and paid ads ActiveCampaign ’ s fairly easy to set-up and manage most! Worth it more beginner-friendly and focuses on simplicity and ease of use before else! Attend accessible in-person workshops and have regular calls with our team for your business, allowing your features to with... And for good reason leverage an organized system to track sales, speaking engagements events... A blogger or events subscribers would actually a better email marketing service track individual items as they move a! Simplified editor who engages with your content the most popular email marketing softwares on the block a whole host custom! Calls with our particular background and expertise, we think that ConvertKit is finally able to get started—until basic marketing... Prices based on specific rules cookies to ensure that we give you best... Both by itself and third-parties nice round 10 they both come with and... Up in spam my e-mail pretty basic track individual items as they along... Best email marketing platform is critical if you need and nothing you ’!